About Embroidery Training Ltd

Real Production Experience. Practical Embroidery Advice.

Commercial embroidery machines, Wilcom software and practical training, supported by more than 30 years of hands-on experience in digitising, production, technical support and sales.

Practical Knowledge Behind Every Recommendation

Founded by Paul MacNamee in 2009, Embroidery Training Ltd helps UK embroidery businesses choose and use the right machines, software and production methods. We supply HappyJapan commercial embroidery machines, Wilcom software and practical training, with advice shaped by real experience in digitising, production management, machine support and customer training. Whether you are starting an embroidery business, expanding production or improving an established workflow, the aim is simple: to help you make confident decisions and get better results from your investment.

Paul’s Background

Paul began his commercial embroidery career in the early 1990s as a full-time digitiser. At that time, designs were created using a digitising tablet and puck, tracing enlarged paper artwork point by point rather than working directly on screen. Paper tape was still being produced for older embroidery machines.

That early experience created a thorough understanding of stitch structure and how a design must be built to run reliably in production. Paul later moved into full-time embroidery production and management, taking responsibility for both digitising and the everyday demands of running a busy embroidery department.

He subsequently joined the principal UK HappyJapan agent as Training and Technical Support Manager, travelling throughout the UK to install machines, train operators and solve production problems. This later developed into a regional sales and support role covering the Midlands and North West.

Throughout that journey, Paul has maintained a strong interest in technology and design, following embroidery software through every major stage of its development. Today, that experience supports his work with the latest Wilcom products, HappyJapan machines and commercial embroidery training.

Commercial digitising experience since the 1990s

Hands-on embroidery production and management

UK machine installation, training and technical support

HappyJapan and Wilcom specialist knowledge

Trusted Industry Partnerships

Embroidery Training Ltd works closely with established names across commercial embroidery. These relationships bring together reliable machinery, industry-leading software, specialist consumables and practical training, all supported by experience of how they perform in real production.

HappyJapan

HappyJapan embroidery machines are known for their reliability, build quality and straightforward operation. Paul works closely with the official UK distributor, helping customers choose suitable equipment and providing practical installation, operator training and continued support.

Wilcom

As an authorised Wilcom trainer and reseller, Paul helps businesses choose, learn and get more from EmbroideryStudio. His experience spans many generations of embroidery software, from early digitising systems to today’s advanced design and connected-production tools.

Madeira

Paul has co-presented Madeira’s established embroidery training courses for many years. These courses combine Madeira’s expertise in threads, backings and embroidery consumables with practical knowledge of digitising, machine setup and commercial production.

Why Work With Embroidery Training Ltd?

Good embroidery decisions require more than information from a brochure. Our advice is based on decades of working with embroidery designs, production teams, commercial machines and software in real businesses.

That means recommendations are shaped around your products, workload, experience and plans—not simply around making a sale.

Over 30 years of commercial embroidery experience

Advice based on real production workflows

HappyJapan machine and Wilcom software expertise

Machines, software and training from one specialist

Clear, practical guidance without pressure

Continued support after purchase or training

Trusted by Embroidery Businesses

Customers value clear advice, practical training and support they can rely on long after a purchase or training session.

I recently completed training with Paul at Embroidery Training and couldn’t recommend him highly enough. Professional, knowledgeable, and incredibly clear throughout every stage of the training process.

Julie-Anne Riseley

Director, Tiny Stitch

My team and I recently completed training with Paul. Highly recommended! Paul was patient and explained everything clearly. He made the whole experience enjoyable, and the aftercare from Paul is amazing. Nothing is too much trouble for him!

Steph Baker

Director, GingerApple Signs & Graphics

I’ve known Paul at Embroidery Training for the best part of 25 years. He’s always my first port of call, even for the smallest problem. He’s knowledgeable, patient and has that knack of helping you understand the software in a way you remember.

Kath Lewis

Director, Lucky Sevens Embroidery

Need Practical Embroidery Advice?

Whether you are choosing an embroidery machine, upgrading Wilcom software or improving your production workflow, talk to Paul about what you need and get straightforward guidance on the right next step.

No pressure. Just practical advice backed by decades of commercial embroidery experience.