Last updated: 25 August 2026
Embroidery Training Ltd respects your privacy and is committed to protecting your personal information. This privacy policy explains what information we collect, why we use it and the rights available to you.
1. Who We Are
Embroidery Training Ltd is the controller responsible for the personal information described in this policy.
Embroidery Training Ltd
67 Clayton Road
Newcastle-under-Lyme
Staffordshire
ST5 3AH
United Kingdom
Telephone: 07515 519866
Website: www.embroiderytraining.co.uk
You can contact us about privacy or your personal information through our website contact page.
2. Personal Information We Collect
The information we collect depends on how you interact with us.
When you complete our contact form, contact us directly or request a quotation, we may collect:
- Your name
- Company name
- Email address
- Telephone number
- Postcode
- Your preferred method of contact
- The HappyJapan machine, Wilcom software or training in which you are interested
- Details of software or equipment you currently use
- Trade-in or upgrade information
- Information included in your message
- Records of our communications with you
If you purchase a product or book training, we may also collect:
- Billing and delivery addresses
- Order, quotation and invoice details
- Payment and transaction records
- Training requirements and attendee information
- Product serial numbers, software licence details and support records
Please avoid submitting sensitive personal information through our website unless we have specifically requested it.
3. Information Collected When You Use Our Website
Our website and hosting provider may collect limited technical information, including:
- Your IP address
- Browser and device type
- The pages you visit
- The date and time of your visit
- Referring website information
- Security and error logs
We use this information to operate the website, maintain security, identify technical problems and understand how the website is being used.
Non-essential analytics or tracking technologies will only be used where the necessary consent has been obtained.
4. How We Use Your Information
Responding to enquiries
We use your information to respond to questions, recommend suitable machines, software or training, arrange demonstrations and prepare quotations.
Our lawful basis is taking steps at your request before entering into a contract and our legitimate interest in responding to genuine business enquiries.
Supplying products and services
We use your information to process orders, arrange deliveries and installations, provide training, issue software licences and deliver customer support.
Our lawful basis is the performance of a contract with you or taking steps before entering into one.
Administration and record keeping
We use relevant information for invoicing, accounting, warranty administration, business records and compliance with our legal obligations.
Our lawful bases are contractual necessity, legal obligation and our legitimate interest in managing our business properly.
Product support and warranty enquiries
Where necessary, we may use product, licence and contact information to provide technical support, register products or deal with warranty matters.
Our lawful basis is contractual necessity and our legitimate interest in supporting the products and services we supply.
Marketing
We may send information about our own related products, services or training where you have consented or where the law otherwise permits us to do so.
You can ask us to stop sending marketing communications at any time. Service messages concerning an existing order, booking, licence or support matter are not marketing messages.
Website operation and security
We use limited technical information to maintain the security, reliability and performance of our website.
Our lawful basis is our legitimate interest in operating a secure and effective website. Where consent is legally required for cookies or similar technology, we rely on your consent.
5. Our Legitimate Interests
Where we rely on legitimate interests, these may include:
- Responding to business enquiries
- Preparing and following up quotations
- Providing customer service and technical support
- Keeping appropriate business records
- Protecting our website and business against misuse or fraud
- Improving our products, services and website
We consider whether these interests could unfairly affect your privacy before relying on this lawful basis.
6. Where We Obtain Your Information
Most personal information is provided directly by you when you:
- Complete our contact form
- Contact us by email, telephone or social media
- Request a quotation or demonstration
- Purchase a product
- Book or attend training
- Request technical or warranty support
We may also receive relevant information from an authorised manufacturer, distributor or training partner when they refer an enquiry to us or when it is needed to fulfil an order or provide support.
7. Who We Share Information With
We do not sell your personal information.
Where reasonably necessary, information may be shared with:
- Website hosting, email and IT service providers
- Accounting and business-administration providers
- Payment providers or banks
- Delivery and installation providers
- HappyJapan manufacturers or authorised distributors
- Wilcom and its authorised representatives
- Training venues or training partners
- Professional advisers, including accountants and insurers
- Public authorities or regulators where legally required
We only share information that is relevant to the service being provided. Organisations processing information on our behalf are expected to protect it and use it only for the agreed purpose.
8. International Transfers
Some technology providers, software manufacturers or service partners may process personal information outside the United Kingdom.
Where UK personal information is transferred internationally, we take reasonable steps to ensure that an appropriate level of protection is in place. This may include using countries covered by UK adequacy regulations or approved contractual safeguards.
External websites, including Wilcom services, have their own privacy policies and may process information independently when you visit them or create an account.
9. How Long We Keep Information
We keep personal information only for as long as it is reasonably required.
As a general guide:
- Enquiries and quotations that do not result in a purchase are normally retained for up to two years after our last meaningful contact.
- Customer, order, invoice and accounting records are normally retained for at least six years after the end of the relevant financial year, as required for business and tax purposes.
- Training, licence, warranty and support records may be retained for the useful life of the relevant product or service where they remain necessary to support you.
- Marketing information is retained until you unsubscribe, withdraw consent or we determine that it is no longer appropriate to contact you.
- A limited suppression record may be retained after you unsubscribe so that we can respect your request.
Information may be retained for longer where required by law, to resolve a dispute or to establish, exercise or defend a legal claim.
10. Cookies
Our website may use cookies or similar technologies needed for essential operation, security and user preferences.
Where we use analytics, embedded content or other non-essential technologies, we will explain them through our website’s cookie information and request consent where required.
You can also control cookies through your browser settings, although blocking essential cookies may affect how parts of the website work.
11. Links to Other Websites
Our website contains links to external websites, including Wilcom, HappyJapan and social-media services.
These organisations operate their own websites and privacy practices. Embroidery Training Ltd is not responsible for how an external website collects or uses personal information. You should review the relevant privacy information before submitting personal details to another organisation.
12. Your Data-Protection Rights
Depending on the circumstances, you may have the right to:
- Ask for access to your personal information
- Ask us to correct inaccurate or incomplete information
- Ask us to delete your information
- Ask us to restrict how your information is used
- Object to processing based on legitimate interests
- Receive certain information in a portable format
- Withdraw consent at any time where processing is based on consent
These rights are subject to legal conditions and exemptions.
You also have an absolute right to object to your personal information being used for direct marketing. If you object, we will stop using it for that purpose.
To exercise your rights, please contact us using the details shown above. We may need to confirm your identity before completing your request.
You will not normally be charged for exercising your rights.
13. Automated Decision-Making
We do not use personal information to make solely automated decisions that produce legal or similarly significant effects.
14. Security
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no internet transmission or storage system can be guaranteed to be completely secure.
15. Children’s Information
Our website, commercial machinery, software and training services are intended for businesses and adult users. We do not knowingly collect personal information from children through the website.
16. Complaints
Please contact us first if you have concerns about how we use your personal information. We will try to resolve the matter promptly.
You also have the right to complain to the Information Commissioner’s Office.
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk
17. Changes to This Policy
We may update this privacy policy when our website, services, suppliers or legal obligations change.
The latest version will always be published on this page, together with its last-updated date.