About Embroidery Training Ltd

I started my commercial embroidery career in the early 1990s as a full-time digitiser, tracing enlarged artwork with a digitising tablet and puck. Some older machines still read designs from punched paper tape back then! Technology has come a long way, but those early years taught me how to build designs that sew well.

I later ran a busy embroidery department, overseeing digitising and production. That experience showed me the difference a well-prepared design makes to the whole process, from maintaining consistent quality to meeting deadlines and keeping machines running smoothly.

From there, I joined the UK HappyJapan agent as Training and Technical Support Manager, travelling around the country installing machines, training operators and solving production problems. My role later expanded into regional sales and support across the Midlands and North West.

I’ve always enjoyed technology and design, and that curiosity continues in my work with Wilcom software and HappyJapan machines. What I enjoy most is helping people understand their equipment, work through a problem and grow in confidence. Whether you’re just starting out or have years of experience, there’s always something new to learn.